At Matt’s Playbook (the “Website”), we are committed to protecting the personal data of our users in accordance with the General Data Protection Regulation (GDPR). This Privacy Policy outlines how we collect, process, store, and protect personal data when you interact with our Website. By using our Website, you consent to the terms of this policy.

1. Data Controller Information

The Data Controller responsible for processing your personal data on this Website is:

Matt’s Playbook
Contact Information: mthomas@mattsplaybook.com

2. Personal Data We Collect

We may collect the following types of personal data:

• Identity Data: Name, email address, and other identifiers provided voluntarily (e.g., when subscribing to a newsletter).
• Technical Data: IP address, browser type, device type, and browsing history. This data is collected automatically when you visit our Website.
• Usage Data: Information on how you interact with our Website, such as pages visited, time spent on each page, and actions taken.

3. Purpose and Legal Basis for Processing Data

We process personal data based on the following legal grounds:

• Consent: For email marketing or newsletters, where you have expressly opted in.
• Contractual Necessity: To fulfill any agreements we may have with you.
• Legitimate Interests: To improve our services, ensure the Website’s security, and analyze user behavior to enhance your experience.
• Legal Obligation: When data is required to comply with applicable laws or regulations.

4. How We Use Personal Data

We use personal data to:

• Provide and improve our services
• Send email newsletters (when you’ve opted in)
• Customize and enhance your user experience
• Analyze website traffic and usage trends
• Ensure the security and functionality of the Website

5. Data Retention

We retain personal data only as long as necessary for the purposes stated in this policy, or as required by law. When data is no longer needed, it will be securely deleted or anonymized.

6. Sharing and Disclosure of Personal Data

We do not sell, rent, or trade personal data with third parties. However, we may share data with:

• Service Providers: Trusted third-party providers who assist in Website maintenance, analytics, and email marketing. These providers are required to follow strict data protection protocols.
• Legal Authorities: If required by law or if necessary to protect our rights, users, or operations.

7. International Data Transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as standard contractual clauses or Privacy Shield certification, to protect your data.

8. Your GDPR Rights

Under GDPR, you have specific rights regarding your personal data, including:

• Right to Access: You can request access to your personal data and obtain a copy of it.
• Right to Rectification: You can ask us to correct any inaccuracies in your personal data.
• Right to Erasure: You can request the deletion of your personal data under certain circumstances.
• Right to Restriction: You can request that we limit the processing of your data in certain cases.
• Right to Data Portability: You can request to receive your data in a structured, machine-readable format.
• Right to Object: You can object to the processing of your personal data based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us at [Your Contact Information]. We may request verification of identity to ensure data protection and will respond within one month.

9. Consent Withdrawal

If you have consented to data processing, you may withdraw this consent at any time by contacting us or using the unsubscribe option in our marketing emails.

10. Data Security

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction. Although we strive to use commercially acceptable means to protect your data, no method of transmission or storage is 100% secure.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and collect information about how you use our Website. For details on the cookies we use and how to manage them, please refer to our [Cookie Policy].

12. Changes to This GDPR Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Please review this policy periodically for any updates.

Contact Us

If you have any questions or concerns, please contact us.